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		<title>Brand Story</title>
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			<guid><![CDATA[https://brandstorybruce.com/course/12-brand-platform-creating-a-love-relationship-with-your-customers/]]></guid>
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			<pubDate><![CDATA[Sun, 31 May 2026 14:22:30 +0000]]></pubDate>
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			<guid><![CDATA[https://brandstorybruce.com/course-bundle/the-complete-brand-story-course/]]></guid>
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			<title>Course Bundles</title>
			<pubDate><![CDATA[Tue, 28 Apr 2026 23:01:26 +0000]]></pubDate>
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			<title>06. Connecting with Customers &#8211; How to Align with Your Target Customer</title>
			<pubDate><![CDATA[Thu, 14 May 2026 12:13:22 +0000]]></pubDate>
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			<guid><![CDATA[https://brandstorybruce.com/course/5-the-history-of-brand-positioning/]]></guid>
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			<title>05. The History of Brand Positioning</title>
			<pubDate><![CDATA[Thu, 14 May 2026 12:12:34 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 14 May 2026 12:12:17 +0000]]></pubDate>
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			<title>03. Differentiation: Competing in a Sea of Commodities</title>
			<pubDate><![CDATA[Thu, 14 May 2026 12:11:58 +0000]]></pubDate>
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			<guid><![CDATA[https://brandstorybruce.com/course/2-the-three-rules-what-makes-an-effective-brand-story/]]></guid>
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			<title>02. The Three Rules: What Makes an Effective Brand Story?</title>
			<pubDate><![CDATA[Thu, 14 May 2026 12:11:39 +0000]]></pubDate>
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			<title>01. Introduction &#8211; People Don&#8217;t Buy Products; They Buy Brands.</title>
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			<pubDate><![CDATA[Sun, 22 Mar 2026 02:36:07 +0000]]></pubDate>
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