4. About Bruce Miller

The Brand Story® Method

Bruce developed the Brand Story positioning method through years in corporate marketing and as a principal at an Atlanta branding agency.
The method is codified in his book: Brand Story: How to Launch Your Shoestring Startup Like a National Brand.

Nann Miller was dubbed the "PT Barnum of the PR Industry" and was among the first women to own a major PR firm.
Her gift: dramatizing a brand story in a single unforgettable image (e.g., staging the world's biggest root beer float for Hires Root Beer).
Her most famous stunt: convincing a skeptical client to have a camel check into the Hyatt Regency Los Angeles for the Israeli Tourist Commission — it made the TV news and the L.A. Times.

Key Insight: Contrast creates attention; attention creates memory.

Ed Miller was a pioneer in high-fidelity audio. Bruce grew up watching every technical advance — first solid-state receiver, first stereo FM broadcast — get turned into a brand position.
The lesson: Owning a "first" is one of the most powerful brand positions available.

Bruce is a UCLA Film School graduate who won the Jim Morrison Award for a student project.
Screenwriting training gave him the structural framework — inciting incidents, stakes, a hero with a mission — that became the backbone of the Brand Story method.

Key Insight: Brand story is not just messaging — it's architecture.

CheckFree: Won Marketing Campaign of the Year in Georgia; helped establish CheckFree as the recognized leader in electronic commerce.
Design Coup (15 years): Grew MedSolutions from $122M to $843M in revenue; named and built the Thrive Farmers brand for Chick-fil-A's coffee program.
The Moonshot: Co-developed a digital Car Selling Kit with Auto Trader, placed at Lowe's — it failed. "Starting a business is not for the faint of heart. I know the pressure."

Bruce consults through Miller eMedia, helping small to medium-sized businesses launch and grow their brands.
His deepest affinity is with shoestring entrepreneurs — people like Sara Anderson, a stay-at-home mom who built a successful brand of wearable art from her original designs.