Brand Story® Blog
The Six-Second Test for Brand Effectiveness
If market researchers invented a Rorschach test for brand potency, it might look like a highway sign. Brand positioning explains why. Six logos appear in a flash before you must act on your Pavlovian response: Get off the freeway — or not — before the exit zips by. At...
The Secret of Brand Positioning Lives in the Food Court
How a CEO muddled his brand by putting a cheesesteak on the menu. The Panda Express lady teased me with a skewer of Orange Chicken. “Taste?” Like brand bait on a hook, I accepted the secret-sauced morsel and quickly realized why Panda Express sells over 100 million...
Your Path to Becoming a Brand Strategist Might Involve a Camel
Why successful brand strategists bring an odd mix of data analytics, poetic instincts, and psychic powers to the job. The famous brand guru, Seth Godin, began his career path with unlikely degrees in computer science and philosophy. Like Godin, I didn’t set out to be...
Bruce Miller
UCLA Film grad, former principal in an Atlanta brand agency, helped bring Rumi to America, and developer of Brand Story®, the first step-by-step approach to help shoestring startups build brands that customers love.