Starting a business?
Brand Story® is the first DIY course to make your brand desired.
Step-by-step for shoestring startups from Atlanta agency veteran Bruce Miller.
WHY I CREATED THIS COURSE
When Elon swung that chainsaw, I knew I had to do something.
I could see the handwriting on the wall: Government layoffs, AI job losses, tariffs, foreign wars, and a collapsing private credit market would force people to launch shoestring startups – but without the capital to compete.
Here’s the rub: Even dog-walking has become a billion-dollar industry.
Big or small, the most persuasive brands win.
EVERY BUSINESS NEEDS A BRAND: Dog Walker · Massage Therapist · Home Tech · SAT Tutor · Quickbooks Consultant · Gluten-Free Donuts · Goat Grazing · Artisanal Kimchi · Personal Coach · Memoir Writer · Mushroom Forager · Green Weddings · Small-Space Gardening · CBD Pet Gummies · Bamboo Toothbrushes · Kombucha Kits · Pet Sweaters · Cactus Bug Repellant · Retro Video Games · Decluttering Consultant · Astrologer · Bounce Rentals · Tarot · Organic Makeup · Yoga Retreats · Line Standing · Workplace Gardens · Pro Bridesmaid
My Big Idea:
I reverse-engineered our $10,000-per-month agency process into a step-by-step Brand Story® course series for the little guy.
For $97, you get 15 video lessons, Learning Guides, Worksheets, PPT Templates, AI prompts, a Q&A forum, and a consulting option.
Watch Chapter One for FREE!
No sign-up, credit card, or forms. Watch and learn now.
Already have a business plan?
You may have overlooked the crucial part. Customers must desire what you’re selling. This course positions your product or service as the unique solution to the customer’s need.
You can ask AI to do this for you, but purchasing decisions are based on feelings, feelings, feelings.
I asked ChatGPT, who agreed:
“I’m generating language patterns based on data and design, not because I feel anything.”
“Advertising is the art of persuasion.”
Those potent words came from advertising legend Bill Bernbach – the guy who made the VW Beetle a legendary brand.
ChatGPT and Claude can help with some of this, but advertising is personal. Imagine getting on one knee, ring in hand, and making this heartfelt declaration:
“Debbie, I asked ChatGPT to compose my feelings for this special moment.”
Like I said. Persuasion is about feelings.
Example: The feelings an entire generation felt toward their beloved Beetle.
Your business success depends on positioning.
In 1972, David Ogilvy, the father of modern advertising, challenged the industry by running a full-page ad – a 1900-word manifesto – in the New York Times and WSJ, titled: “How to create advertising that sells.”
Ogilvy shared thirty-eight proprietary secrets. Number One – brand positioning – is still the most important:
“We have learned that the effect of your advertising on your sales depends more on this decision than on any other: How should you position your product?“
Brand Story® is the first course to take you step by step through the positioning process.
My Brand Story
After our child was born, my wife quit her job and announced, “Time for you to get a real job.”
My first corporate job was Senior Writer at CheckFree Corporation. We developed the tagline, “The Leader in Electronic Commerce,” and like magic, CheckFree became recognized as the ecommerce leader in the industry.
That’s when I realized that Brand Positioning is a Superpower – more powerful than features, benefits, or pricing.
Our team went on to win the Max Award for Marketing Campaign of the Year. We installed the glass trophy in the president’s office, and the next day, the entire creative department was fired — they wanted a fancy agency!
So, we started our own agency and won the CheckFree account!
That’s when I began a decades-long process of turning Ogilvy’s groundbreaking insight into the Brand Story® Approach.
There are lots of agencies that know how to build a brand – but none offer a Brand Story® approach for the little guy. Brand Story helps you position your brand for $97.
If you already have an established business, learn how to articulate an effective brand strategy.
Here’s what you get:
15 Step-by-Step Videos
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- Introduction: “People Don’t Buy Products; They Buy Brands.” FREE
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- The Three Rules: “What Makes an Effective Brand Story?”
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- Differentiation: “How to Compete in a Sea of Commodities.”
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- About Me: “How I became Brand Story Bruce.”
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- History: “How David Ogilvy Pioneered Brand Positioning.
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- Customers Part I: “How to Align Your Brand to Your Target Customer.”
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- Customers Part II: “Building a Customer Persona.”
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- Brand Positioning 101: “Creating Your Brand Positioning Statement.”
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- The Name Game: “How to Secure a Name that Highlights Your Brand Position.”
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- The Elevator Pitch: “Turn Your Brand Position into a Marketing Message.
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- Trademark: “How to Trademark Your Brand without a Lawyer.”(This video alone can save you $750 to $2000 in attorney fees.)
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- Brand Platform: “Creating a Love Relationship with Your Brand.”
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- Look and Feel: “Building a Professional Look on a Shoestring Budget.:
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- Touchpoints: “Seven Rules to Simplify the Marketing Maze.”
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- Building a Brand Story Website: “How to Make Your Shoestring Startup Look Like a National Brand.”
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- (Coming soon) Positioning Non-Profits: “Creating a Brand Story that Connects with Donors.”
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- (Coming soon) Riding the Rollercoaster of Risk: “How to manage the ups and downs of your start-up journey.”
Click + to expand.
Learning Support
- Workshop PowerPoints: Collaborative brand positioning materials for your team.
- Q&A Forum
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Chapter Study Guides
- Consulting Option (Hourly fee)
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PDF chapters from the book: “Brand Story: How to Launch Your Shoestring Startup Like a National Brand.”
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Forms:
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Brand Position Guide
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Brand Platform Guide
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Customer Persona Template
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Marketing Touchpoint Ideas
- AI Prompts:
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- Customer Persona
- Brand Position
- Color Palette
- Websites (Best of) Examples
- Convert Elevator Pitch to Landing Page
Click + to expand.
Watch Chapter One for FREE!
No sign-up, credit card, or forms. Watch and learn now.