Trademark Package

THE SECURE YOUR BRAND BUNDLE INCLUDES:

Chapter 09 - The Name Game

How to Secure the Perfect Business Name

Ready to Name? Positioning Comes First 

• You can’t name a brand until you’ve positioned it. How to choose a name that carries the brand position.

Categories of Brand Names

The Gold Standard:

• Four Criteria for the Perfect Name

Avoid the Naming Pitfalls

Domain Strategy

• Before you visit GoDaddy, have a plan

House Brand vs. House of Brands

• What you can learn when you compare Google and Microsoft.

Chapter 11 - Trademark My Brand

How to Secure a Registered Trademark without a Lawyer

Why Trademarks Matter

Three Cautionary Tales

• Donnie’s Green Planet Lawn Care: 
• The Grange Public House:
• Nann Miller Enterprises: 

Key Insight: Your rights don’t matter if you can’t afford a legal fight. A $350 registration is cheap insurance.

The Spectrum of Trademarkability

Learn whether your name can be trademarked, where it lies on the spectrum, and how to strengthen your likelihood of success with the USPTO.

The Step-by-Step Process

Lesson 11 takes you through the entire DIY process so you can avoid an expensive lawyer.

• Step 1 — Search.
• Step 2 — Description.
• Step 3 — Specimen.
• Step 4 — File.

Buy The Trademark Package

Buy the Secure My Brand Bundle for $27.00

Or purchase all 16 Brand Story courses for $49

The Trademark Package includes:

09. The Name Game: How to Secure the Perfect Name

• • Video
  • Text Lesson
  • Downloadable PDF

11. Trademark Your Brand: How to Trademark Your Brand Without a Lawyer

In most instances, you don't need a lawyer to file your trademark with the USPTO. This step-by-step approach simplifies the process.

• • Video
  • Text Lesson
  • Downloadable PDF