Brand Story® Course (19)

The first step-by-step guide for shoestring startups and existing businesses wishing to build a successful brand.

• 25 years of agency experience distilled into an entertaining, easy-to-follow, low-cost approach.

• Learn the secret sauce of brand positioning to align your product with your customers' needs.

• The Course Bundle includes all 15 courses to help shoestring startups and established businesses position their brand and build a Brand Story.

Click "Bundle" for the course list.

“Brand Story is the most unique course on brand I have ever encountered. Bruce shares entertaining stories with wit and subtle humor about real-life examples of brands throughout the 20th century. He relies on rich storytelling, and “shows me” rather than “tells me” what goes into a successful brand…. If you really want to make your company successful, you’ve got to take this course.” Connie M. | Director of Content Strategy at Healthcare Tech firm

 

"Bruce reminds us that people are at the heart of brands and their stories:

'A story is the smallest unit of emotional transformation. Brand stories emotionally transform prospects to become customers.'

Highly recommended for anyone building a brand.”

Catherine Moore | Illustrator for The Washington Post, Ralph Lauren, Men's Health and more. Assistant Professor of Art at Georgia Gwinnett College