15. Building a Brand Story Website

1 Section
3 Lessons
21m Duration

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15 Building a Brand Story Website

3 Lessons

LESSON OVERVIEW:

Building a Brand Story Website in Five Steps

Follow this complete process to build a Brand Story website on a shoestring budget:

#	Step	What to Do
1	Find a Web Mentor	Identify a successful site in your industry. Collect 12 via FireShot + Pinterest. Apply 3 tests: Does it address a problem? Differentiate? Tell a brand story? Use as a compass, not a blueprint.
2	Build Your Message	Your elevator pitch is your homepage blueprint. Map each pitch step to a page section: Brand Statement → Solution → How It Works → Results → Testimonials → News → Call to Action.
3	Create AI-Friendly Pages	AI search engines favor plain language, short paragraphs, FAQs, and how-it-works pages. AI can draft copy fast — but add your human voice before publishing.
4	Design Your Layout	Sketch your site before touching a design tool. PowerPoint, Figma, or even pencil. Map each pitch section to a page section. This is a professional creative brief — it saves time and money with any designer.
5	Build Your Website	Four paths: All-in-One (Squarespace/Wix, easy), WordPress + Divi (flexible, Bruce’s choice), Shopify (e-commerce), AI-assisted (Framer/Webflow, emerging). Overseas dev on Fiverr.

Key Takeaways

The six-second test: If a visitor can’t understand what you’re selling within six seconds, the site fails.
AI and copy: AI is a fast, useful drafting tool. But advertising is the art of persuasion — and persuasion requires a real human voice.
DIY or hire? If you’re launching a business, you have more on your plate than building a website. A Fiverr overseas developer can build a WordPress landing page for ~$500.

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