14. Touchpoints: Seven Rules to Simplify Marketing for Shoestring Startups
- 1 Section
- 3 Lessons
- 19m Duration
Chapter 14: Touchpoints - Seven Rules to Simplify Marketing for Shoestring Startups
3 Lessons
LESSON OVERVIEW:
Simplifying Touchpoints in an Attention Economy
- The moment you open your doors for business, you are competing for attention — from competitors and from every distraction in the modern world. Even dog walkers face serious competition in a billion-dollar industry.
Key Insight: Marketing can be simplified. These seven rules show you how.
The Seven Rules
Each rule is a principle for building a marketing footprint without a marketing budget:
| # | Rule | What It Means |
| 1 | Think in Touchpoints | Every brand encounter is a touchpoint. |
| 2 | Touchpoints Must Point | Each touchpoint must direct customers toward your Brand Story. |
| 3 | Work Your Karass | Karass is author Kurt Vonnegut’s word for your organic network. It's your most powerful touchpoint. Nurture it like tribal gold. |
| 4 | Keep Social Media Social | Don’t pitch on social. Personal posts outperform promotional ones every time. |
| 5 | All Roads Lead to Your Website | Websites serve as the destination for your touchpoints. |
| 6 | Build a Sales Engine | When touchpoints work together, they become a system. |
| 7 | Stories Are Free | Paid ads buy attention. Great content earns it. |
Key Insight: Touchpoints are additive. Every new place a customer encounters your brand story multiplies your footprint — without necessarily multiplying your budget.
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