Courses
18. (Coming Soon) Branding for Non Profits
How to build love relationships with your donors as a non-profit brand.
17. (Coming Soon) Finding Your Niche
How to leverage your bio, passion, or experience into a viable business.
There's gold in your resume.
16. Brand Story Workshop Presentation + Files
Brand Story Workshop Presentation
Brand Platform Template
Brand Positioning Template
15. Building a Brand Story Website
Converting your Elevator Pitch into your Website
Building a Website in Five Steps
Using the right platform and developer for the job
14. Touchpoints: Seven Rules to Simplify Marketing for Shoestring Startups
The Attention Economy
Seven rules for building a marketing footprint on a shoestring budget
Building out your touchpoint universe
13. Look and Feel: A Professional Brand on a Shoestring Budget
Why Design Supports Your Brand Story
The Six Rules of Logo Design
A Cost-Effective & Creative Relationship with a Fiverr Designer
12. Brand Platform - Creating a Love Relationship with Your Customers
A brand story has components (brand platform) -- just like a story's plot, characters, scenes. and themes.
Your brand platform builds a love relationship with your customers
Learn how to build a 10-part brand platform for plug-and-play marketing.
11. How to Trademark Your Brand Without a Lawyer
How to Know if Your Brand can be Trademarked
Step-by-Step without a Lawyer
Cautionary Tales of Unregistered Brands
09. The Name Game - Securing the Perfect Name
Domain Strategy: Positioning
Brand Names vs. Product Names
Four Criteria for the Perfect Name
10. The Elevator Pitch - Turning Your Brand Position into a Marketing Message
Crafting a Pitch as your Brand Story
The Five-Step Framework
30 sec., 60 sec. and 3-minute versions
08. Brand Positioning 101 - Creating Your Positioning Statement
Steve Jobs on Marketing Human Values
Building the Four-Step Brand Positioning Statement
Your Secret Sauce — the most critical brand element
07. Know Your Customer - Building Your Brand Personas
The Six-Element Persona Framework
Broad vs. Narrow customer targeting
Building Personas with AI
07. Know Your Customer - Building Your Brand Personas
The Six-Element Persona Framework
Broad vs. Narrow customer targeting
Building Personas with AI
06. Connecting with Customers - How to Align with Your Target Customer
Steve Jobs: The brand story begins with the customer — not the product.
Brands Work Subconsciously — Know Your Persona
Case Study: Beyond Meat — Getting the Target Customer Right
05. The History of Brand Positioning
The 1960s: When Brand Stories Were Born
David Ogilvy: The Father of Modern Advertising
The Four C’s: Every brand communication must pass four tests
04. About Bruce Miller
Roots of the Brand Story method
Filmmaker Roots — Story Has Structure
A Career Built on Brand Story
03. Differentiation: Competing in a Sea of Commodities
Every product or service — from law firms to coffee — is a commodity.
You don't need a unique product. You need a unique brand.
02. The Three Rules: What Makes an Effective Brand Story?
Align with your target customer's needs. Own a clear, relevant position
Establish a differentiator -- the foundation of your brand story.
Never let go of your brand concept.
01. Introduction - People Don't Buy Products; They Buy Brands.
People don't buy products — they buy brands.
A brand position is a superpower that outweighs features, benefits, and pricing.
Most start-ups neglect their brand story while focusing on business plans and financials.
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