by Bruce Miller | Jun 12, 2026 | Uncategorized
If market researchers invented a Rorschach test for brand potency, it might look like a highway sign. Brand positioning explains why. Six logos appear in a flash before you must act on your Pavlovian response: Get off the freeway — or not — before the exit zips by. At...
by Bruce Miller | Jun 12, 2026 | Uncategorized
How a CEO muddled his brand by putting a cheesesteak on the menu. The Panda Express lady teased me with a skewer of Orange Chicken. “Taste?” Like brand bait on a hook, I accepted the secret-sauced morsel and quickly realized why Panda Express sells over 100 million...
by Bruce Miller | Jun 12, 2026 | Uncategorized
Why successful brand strategists bring an odd mix of data analytics, poetic instincts, and psychic powers to the job. The famous brand guru, Seth Godin, began his career path with unlikely degrees in computer science and philosophy. Like Godin, I didn’t set out to be...
