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01. Introduction - People Don't Buy Products; They Buy Brands.
$9.95
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02. The Three Rules: What Makes an Effective Brand Story?
$9.95
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03. Differentiation: Competing in a Sea of Commodities
$9.95
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04. About Bruce Miller
$9.95
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05. The History of Brand Positioning
$9.95
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06. Connecting with Customers - How to Align with Your Target Customer
$9.95
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07. Know Your Customer - Building Your Brand Personas
$9.95
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08. Brand Positioning 101 - Creating Your Positioning Statement
$9.95
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09. The Name Game - Securing the Perfect Name
$18.00
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10. The Elevator Pitch - Turning Your Brand Position into a Marketing Message
$9.95
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11. How to Trademark Your Brand Without a Lawyer
$18.00
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12. Brand Platform - Creating a Love Relationship with Your Customers
$9.95
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13. Look and Feel: A Professional Brand on a Shoestring Budget
$9.95
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14. Touchpoints: Seven Rules to Simplify Marketing for Shoestring Startups
$9.95
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15. Building a Brand Story Website
$9.95
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16. Brand Story Workshop Presentation + Files
$9.95
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17. (Coming Soon) Finding Your Niche
$1.00
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18. (Coming Soon) Branding for Non Profits
$1.00
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19. (Coming Soon) Riding the Rollercoaster of Risk & Reward
$5.00