Courses

How to manage setbacks as you build your business.

How to build love relationships with your donors as a non-profit brand.

How to leverage your bio, passion, or experience into a viable business.

There's gold in your resume.

Brand Story Workshop Presentation

Brand Platform Template

Brand Positioning Template 

Converting your Elevator Pitch into your Website

Building a Website in Five Steps

Using the right platform and developer for the job

The Attention Economy

Seven rules for building a marketing footprint on a shoestring budget

Building out your touchpoint universe

Why Design Supports Your Brand Story

The Six Rules of Logo Design

A Cost-Effective & Creative Relationship with a Fiverr Designer

A brand story has components (brand platform) -- just like a story's plot, characters, scenes. and themes.

Your brand platform builds a love relationship with your customers

Learn how to build a 10-part brand platform for plug-and-play marketing. 

How to Know if Your Brand can be Trademarked

Step-by-Step without a Lawyer

Cautionary Tales of Unregistered Brands

Domain Strategy: Positioning

Brand Names vs. Product Names

Four Criteria for the Perfect Name

Crafting a Pitch as your Brand Story

The Five-Step Framework

30 sec., 60 sec. and 3-minute versions

Steve Jobs on Marketing Human Values

Building the Four-Step Brand Positioning Statement

Your Secret Sauce — the most critical brand  element