16. Brand Story Workshop Presentation + Files

Downloadable files – Click "Attachments."

1. Brand Story Workshop Presentation – Get your team together to develop your brand position as a collaborative session using the attached slide deck. Includes 54 slides with animations, narration, and interactive content.
2. Brand Platform Template – Use this PPT template for Chatty, a personal call center, to build out the elements of your brand platform. Includes: Brand Positioning Statement, Target Customer, Brand Concept, Brand Promise, Brand Vision, Brand Drivers, Brand Character, Brand Look, Brand Rituals, Brand Voice, Tagline, Value Proposition, and Elevator Pitch.
3. Brand Positioning Template – Use this printable worksheet to develop your four-part brand positioning statement -- the "Coke formula" that guides all your marketing efforts..Also, as a PDF.